Hi, we’re Puro. Say it with us: Poo-ruh. Not Pyu-roh. Not Purr-oh. Definitely not Peru. We’re from Cooler Lumpur City and we design and craft crystal-clear ice. We have one simple dream: to get people to actually notice ice. Literally, it’s right there in notice. So if you’re reading this, yup, we kinda nailed it.

A smiling man in a light suit with a flower lapel pin, standing in front of a textured glass window, with a brick wall on the side.

Mo has always had a thing for ice… with his coke, and cendol, of course. What started as a love for simple pleasures quickly turned into an obsession with figuring out how things work. Along the way, he discovered the science and art of crystal-clear ice, and that’s when Puro was born. With over 12 years of commercial and operations chops, he built the business from the ground up, handling everything from R&D to logistics and always making sure we keep our Puro-mise. He used to stress about running out of ice in his own freezer because let’s be honest, no one ever fills it up. Now? That problem’s officially solved.

Meet Mo

A man sitting on a bench on a balcony, looking at the camera, in black and white.

Fei is the kind of guy who loves taking simple ideas and turning them into things people actually care about. He’s spent 14+ years building lifestyle brands and knows the value of strong relationships, getting things done, and sweating the details. Sometimes literally, thanks to his love of fitness. As co-founder, he lives by one simple belief: great drinks deserve ice that’s as intentional as the pour. And when it comes to making things happen, Fei is the guy you want in your corner.